Gypsy Booth School of Performing Arts


In May 2018, Gypsy Booth School of Performing Arts contacted Chameleon to design and produce their Bespoke Elite Dancewear. Gypsy Booth School of Performing Arts (formerly known as Gypsy Booth School of Dance) has been trading for over 50 years and has become one of Watford’s leading Dance Schools.

Sophie has recently taken over the business and wanted to start from the very beginning to create a new look for the school that we could then interpret onto promotional print material, uniform and merchandise. Our designer, Kelli worked closely with Sophie to create a striking Abstract design onto the Elite Dancewear that would reflect the schools new look. We also went on to produce Roller Banners, Flyers, Show Programmes, Tickets and Large Format Items using the new abstract design that was created for the Elite wear.

Sophie then asked us to look at her website where she needed something simplistic, yet effective to promote the school’s new look and to show that the school had recently been taken over. We created her a clean and user-friendly website that would be easy to use for both new and current parents of the school. We also bought a new domain to reflect the schools new name, created Sophie a brand new email, connected the new domain to the new website and worked with Google to remove any old listings of the old dance school name to avoid any confusion for prospective parents.

Working with Sophie has been fantastic and we have established a great working relationship with the school. We are working on lots of new Design & Print projects with Sophie and we wish her continued success with the school!

Working with Chameleon Design and Print was a breath of fresh air. I required a lot of assistance in redesigning the companies image, which I received swift responses and nothing was too much bother, even with me being extremely fussy. There was a lot of back and forth until it was exactly the way I wanted it, all the staff went above and beyond. The transfer in domain and host was as seamless as possible, and I would highly recommend them to absolutely anyone going forward.
— Sophie Martin, Owner of Gypsy Booth School of Performing Arts