The Power of Print Marketing



With the rise of Social Media (Facebook, Twitter, Instagram, etc.) one of the many questions that we hear on the grapevine is 'Is Print Dead?'. The answer is most definitely not. While many businesses have stepped away from using Printed Matter as a Marketing tool, it still is one of the most powerful tools you can use to promote your business or products.

A print piece is a physical thing and can sit on someones desk or coffee table for a number of years. Engaging with existing customers and connecting with new ones is about finding ways to spark a conversation. Printed Material and Print Ads provide a method that promote your business and help conversations to start flowing.

Using Printed marketing creates a tighter bond with your customers. Sending them something in the post, whether it be a newsletter, a piece of direct mail or a brochure will encourage them to read it there & then rather than press delete or click off a website. Ask yourself, how many times have you deleted a marketing email because you haven't had time to read it or clicked off a website because a huge advert takes over the screen?

The matter of the fact is, Print marketing isn't dead. Everywhere we go, we see Printed Adverts on Billboards, we pick up Printed Magazines, we look at Print Ads whilst we sit on the tube or on the back of the bus in a traffic jam. Research has proven that The Power of Print' is very much alive.

As humans, we instinctively crave things that are tangible, that we can touch and turn over in our hands and that’s something that a PC monitor or smartphone screen can ever really replicate. If you doubt this then ask yourself why you still carry around other people’s business cards, let alone why you spend so much time making sure that your own business card is perfect.